Who is the ceo of harley davidson. Harley davidson inc h d or harley is an american motorcycle manufacturer founded in 1903 in milwaukee wisconsinalong with indian it was one of two major american motorcycle manufacturers to survive the great depression. Milwaukee february 28 2020 harley davidson inc. Zeitz is now harleys new ceo.
In early 2020 with the company under stress from wall street and with a demographic challenge looming as it struggled to attract new riders harley davidson ceo matt levatich stepped down. The company has survived numerous ownership arrangements subsidiary arrangements periods of poor economic health and product quality and intense global. In may 2015 levatich became its ceo.
Previously zeitz served as chairman and ceo of the sporting goods company puma from 1993 to 2011. Zeitz had been filling in as the interim ceo after matt levatich suddenly left or was asked to leave the motor company several weeks ago as pressure built over. Jochen zeitz is the president and ceo of harley davidson inc and chairman of the harley davidson board of directors.
Harley davidson president and ceo matt levatich is stepping down from the company ending his career of 26 years at the worlds largest manufacturer of heavyweight motorcycles. Levatich joined harley davidson in 1994 and served as chief operating officer between 2009 and 2015. The board of directors has appointed current board member jochen zeitz as acting president and ceo.
Chief executive officer matt levatich unexpectedly stepped down friday parting ways with the board after a 26 year career at harley davidson including five years as ceo in which the company.